This is a promo video for Emporium Arcade Bar in Wicker Park, Chicago. Paying homage to past 8-bit classics, we were tasked with creating a series of animations in that same style. This was a very rewarding project that limited our animation style and forced us to go old school, but in a good way. We didn’t have too many tricks to fall back on, everything had to be animated frame by frame, pixel by pixel.
I collaborated with a fellow designer here at Optimus and he is responsible for crafting this incredible pixel style. Check out all of his work at http://www.lamesville.com/